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From Liquid Death to Google, the old marketing playbook is breaking

April 20th, 2026 by Jessi Healey

The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works.

Category: Agent, AI, Content Marketing, Marketing, Select, Teams, AI Max, AI-Driven Workflow, Audience Targeting, canva, email, email marketing, gmail, google, Google Drive, Ibotta, Incrementality, Jessi Healey, Liquid Death, LiveLift, marketing funnel, newsletters, real estate marketing, search ads, slack, social media marketing, Social Media Week, Tony Hawk, Trending, vanity metrics

April
20

Expert or celebrity? French real estate TV just called our bluff

April 20th, 2026 by Molly McKinley

"The Parisian Agency: Exclusive Properties" on Netflix shows the difference between surface-level architectural and market knowledge and expertise, Molly McKinley writes.

Category: Agent, Columns, Design, International, Lifestyle, Luxury, Luxury Lens, Marketing, Select, Service, architecture, Brand Consistency, Client psychology, CRM Onboarding, EEAT Framework, france, international real estate, lead generation, Meredith College, Molly McKinley, NAR, national association of realtors, netflix, Property Showing, real estate agent, real estate reality tv, real-estate-brokerage, reality tv, Redtail Creative, residential real estate, The Parisian Agency, united states

April
20

NAR’s Chief Economist: Mortgage rates won’t drop to 3%. Here’s why

April 20th, 2026 by James Dwiggins

In this episode of Real Estate Insiders Unfiltered, Dr. Lawrence Yun unpacks the real forces driving today’s housing market and why expecting ultra-low mortgage rates again may be unrealistic.

Category: Agent, Brokerage, Markets & Economy, Mortgage, New Agent, Teams, Video, consumer confidence, Dr. Lawrence Yun, home sales, housing market, housing market 2026, housing market forecast, inflation, James Dwiggins, K-shaped economy, keith robinson, lawrence yun, lawrence yun nar, mortgage rate predictions, mortgage rates, mortgage rates forecast, national association of realtors, national debt, NextHome Inc., real estate agent, real estate analysis, Real Estate Insiders Unfiltered, Real Estate Investing, real estate market update, real estate podcast, REIU

April
18

Can Your Co-op Make You Carry an ID Card?

April 18th, 2026 by Jill Terreri Ramos

Co-op boards are responsible for protecting the building and its residents. But is checking IDs going too far?

Category: Real Estate and Housing (Residential), Cooperatives, Identification Devices

April
17

A Century Later, the Flatiron’s Revolving Door Is Restored

April 17th, 2026 by Zoe Rosenberg

The revolving door’s inventor built this one over 100 years ago. It was reinstalled this week.

Category: Flatiron Building (Manhattan, NY), Restoration and Renovation, Landmarks Preservation Commission, Brodsky Organization, Sorgente Group of America Corp

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